Marketing translation is connected closely related to advertising campaigns and marketing content for products and services. Although there is no precise definition, it is often referred to as creative translation or creative exchange. The marketing content translator’s job is to find the best path to reach the consumer in the target market, and to re-present the brand in a language that the local audience understands. As such, marketing translation requires specific skills that are very different from traditional or quick translation.
Marketing Translator’s tasks
Translation Marketing Creativity is not limited to transferring or localizing an idea, but rather goes beyond that to presenting a creative sense that reflects the spirit of the original text, leaving the same impression on customers in the target market. Therefore, measuring the translator’s success in this field lies in his ability to address and influence the consumer, rather than producing a linguistically accurate text.
The translator’s role does not stop at mediating between the brand and the client; rather, he must produce a text that interacts with the minds and emotions of the audience, and influences them, taking into account the diversity of products, the large number of competitors, the diversity of interests, preferences, cultural barriers, the multiplicity of dialects, and the difference in production sources, especially when dealing with global products or a multicultural audience.
Marketing Translator’s skills
In addition to the quality of creativity, which is considered one of the basic characteristics that a marketing translator must possess, a set of skills that any marketing content translator needs must be available or acquired, including:
– Full knowledge of the original language and the language to be translated into.
-Possess a deep knowledge of the culture of both languages.
-The ability to influence the masses and communicate with their minds and tendencies.
-Ability to analyze texts and understand embedded messages.
-Understanding modern marketing strategies.
-Understanding the nature of digital and traditional advertising.
– Keeping up with everything new in the world of translation and marketing.
– Willingness to learn and acquire new skills.
Translation Marketing content and advertising texts in Lingo flux
Marketing translation and advertising translation are among the most prominent services provided by Lingo flux to its clients. As one of the best media agencies that provide marketing translation services in Egypt, the Emirates, and the Arabian Gulf region, we have been able to become the preferred partner for major local and international companies and brands. Over the course of more than 15 years, we have achieved advanced successes by managing many multilingual marketing campaigns, which helped us speak the personality of brands, support them in achieving their marketing goals, deliver their messages to the masses, and consolidate their position in local, regional, and international markets.
The marketing and advertising translation services we provide at Lingo flux include websites, social media posts and ads, product and service promotional flyers, and marketing campaign messages that are translated into multiple languages. All marketing and advertising translation services pass through an integrated platform managed by experts specialized in marketing translation, who have left their creative fingerprints in 30 sectors of the government and private market, and have proven their excellence over more than 15 years of success, serving more than 25 clients and brands in the Middle East region.
We look forward to build strategic partnerships that guarantee our clients an advanced level of success and excellence by enhancing the position of their brands and expanding their customer base according to modern strategies that guarantee customer satisfaction and maintain the brand’s distinguished position in the markets.
For more details about our team, services and consultations we provide to our clients, please contact us at admin@lingoflux.com Or call us : 01014979778
