The Art of Translating Press Releases and Distributing Them Electronically There is no doubt that entrusting the task of translating press releases to a company that provides professional media translation services is of great importance. It helps convey marketing messages effectively and impactfully to markets and consumers.
The Art of Translating Press Releases and Distributing Them Electronically
With the rapid spread of digital tools and technologies, business owners can now communicate with their potential clients anywhere in the world with great ease. Translating press releases into multiple languages helps increase customer awareness of brands—provided that translation companies are carefully selected, along with the most widely spoken languages in the target markets. This contributes to the growth and prosperity of businesses.
Whether the press release relates to a new product, an important event, or information about a new employee joining the company, translating it professionally is a fundamental necessity. Although there are many options for translating press releases, investing in the best of these options is worth the extra effort to ensure that the final media content is of unmatched quality that satisfies and impresses clients.
Therefore, it is advisable to appoint a translator whose native language is the one the press release is being translated into and who is well-versed in the terms and vocabulary of that language. Some technical terms can be difficult to understand when translated into another language.
Additionally, it’s important to identify the parts that should not be translated in a press release, such as company names, website addresses, and product names registered as trademarks. Leaving these names in their original language can help increase their recognition and prominence.
Some companies should also provide a draft of the press release to the translation office, clearly specifying the parts that should not be translated. This can help reduce the time and effort required to produce the final translated version of the press release. Setting clear guidelines and the expected number of revisions from the beginning helps minimize the number of translated drafts.
Read also: Translation of Financial Statements
Furthermore, providing the translator with previously translated press releases will help them become familiar with the writing style used in the company’s press releases, as well as the specific terms and expressions used in the field of work.
