Marketing Translation: Everything You Need to Know

Marketing Translation: Everything You Need to Know Marketing translation is the process of translating your marketing campaigns and collateral into different languages, and translating marketing content from one language to another, with the aim of marketing products or services in different and new markets. Marketing translation plays a crucial role in the success of global marketing strategies.

Marketing translation is distinct from other types of translation as it requires the art of conveying the same commercial message across different languages while considering elements such as expressions, slogans, and subtle cultural nuances. While technical accuracy takes precedence in fields like legal or medical translation, marketing translation operates in a world where accuracy necessitates an innovative blend of cultural relevance and linguistic impact. Whether it’s a towering billboard or an engaging website, the content must resonate seamlessly with local and often diverse cultures. Marketing translation plays an effective role in reaching a wider audience and, consequently, increasing revenue. It can include: translating website marketing copy, translating social media posts, presentations, and press releases, as well as translating product packaging, product descriptions, labels, brochures, and any other marketing-related materials.

Importance of Marketing Translation

• Helps Reach a Wider Audience: When marketing collateral is available in more languages, it enables more people to understand it, thus helping to reach more potential customers.
• Better Understanding of Customer Needs: By providing well-translated marketing content, companies get an opportunity to better understand customer needs in various cultures and societies. Avoiding translation errors can prevent misinterpretations of the marketing message, which can negatively impact brand reputation.
• Increased Brand Awareness: The more people interact with your marketing in their own language, the more they will learn about your business and offerings. This allows you to shape how they perceive your brand and foster customer goodwill.
• Enhances Trust and Credibility: Good translation helps build trust and credibility with potential customers in target markets, as they feel that the company cares about communicating in their language, which enhances customer satisfaction. When customers can easily understand what you’re trying to tell them in your marketing materials, it will be easier for them to engage with your business, and they will encounter fewer problems in the purchasing process, contributing to a great customer experience.
• Boosts Revenue: By reaching a larger group of customers in multiple markets, sales can be increased, thereby boosting revenue. Thanks to effective marketing translation, sales and revenue from international markets can be increased.
• Access to New Markets: By translating marketing content into multiple languages, companies can reach a larger and more diverse audience of customers in different markets around the world. When a company translates marketing content into different languages, it can access new and diverse markets, which increases opportunities for expansion and revenue growth.
• Improved Sustainability and Growth: Marketing translation contributes to achieving success and growth in global markets, and thus contributes to building sustainable international marketing strategies in the long term.

Read more: Certified Online Questionnaire Translation Service

Things to Consider When Implementing Marketing Translation

1. Define the Scope of Your Marketing Translation Efforts: You should determine whether you will make your products available in more languages for your current audience or not. You should also determine the amount you will allocate for marketing translation and set a reasonable timeframe that is proportionate to the required translation volume. You should set measurable goals that help you evaluate the effectiveness of your marketing translation project, such as monitoring sales in markets.
2. Marketing Translation is Multifaceted: Marketing translation differs from simple translation; it’s not word-for-word. Marketing translation involves creating and translating entirely new marketing content in a different language. The translated marketing content must be appropriate for the local context.
3. Your Translated Marketing Content Must Align with Your Brand: Your marketing translation is part of your brand. Attention must be paid when translating voice-overs, subtitles, and any marketing materials that contain idioms or humor. You will need to strike a balance between choosing a translation that your local audience can appreciate while remaining true to your brand.
4. Consider the Cultural Preferences of the Local Market: Different cultures have different beliefs and superstitions. Leveraging these well in your marketing translations can help humanize your brand and foster more customer goodwill. However, unintentionally or otherwise disrespecting the local culture can cause offense and drive people away from patronizing your company.
5. Conduct Market Research to Get Feedback: You should work to accurately understand the target market before starting to translate your marketing. Be aware of the local culture and preferences and know what the audience likes. Get feedback from potential customers themselves on your marketing.

Business Sectors That Need Marketing Translation

• Travel and Tourism: Travel companies and tourism agencies rely heavily on marketing translation to attract tourists from various nationalities.
• E-commerce: Companies operating in the e-commerce sector need to translate their product content into multiple languages to reach international customers.
• Technology and Programming: Technology and programming companies need to translate marketing materials to introduce their products and services to international customers.
• Healthcare: Healthcare companies and medical service providers can benefit from translating marketing materials to make their services available to multi-lingual patients.
• Real Estate: Real estate companies need to translate content, offers, descriptions, and information related to properties to attract buyers and renters from different countries.

Read more: Translation marketing content between traditional and creative methods

Essential Languages in Marketing Translation

The choice of language depends on the target market and the company’s needs, but in general, there are more commonly used languages such as:

• English: It is a global language and widely used in international marketing.
• Arabic: Used in the Saudi market or the Arab market in general.
• Spanish: Widely used in the Latin American market.
• French: Used in many European and African markets.
• Chinese: Translation into Chinese is important due to the rapid growth in the Chinese market.
• Russian: Used in the Russian market and countries bordering Russia.
• German: Used in Germany and German-speaking markets.
• Japanese: Used in the Japanese market and some other Asian markets.

LingoFlux is your ideal choice when you want to get marketing translation services. If you want to achieve success in international markets and global expansion, LingoFlux will help you by providing a team that understands your needs and works hard to achieve your marketing goals.